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JIMMY CARTER EARLY COLLEGE HS

Our Style Guide

Our Style Guide

Brand and visual identity are just as integral to the JCECHS experience as is teaching.  Brand symbols play a crucial role in promoting the campus, building life-long affinity among our students and alumni, and uniting the entire campus community.  Crafted with these goals in mind, the following Brand Identity & Style Guide not only helps shape the campus’ reputation, but also protects it.

Jimmy Carter Early College High School is the official name of the campus. 

Jimmy Carter Early College High School should always be used as the first reference in all formal communications. Second references will be abbreviated as Carter or JCECHS (preferred because the acronym reinforces the web address: jcechs.lajoyaisd.com).

The official mascot nomenclature is RedWolves, capital “R” and “W” in a singular reference. The singular RedWolf must be avoided. In instances where the singular must be used, Carter should be used as a substitute (i.e., Carter sophomore Jane Doe).

Preferred social media hashtags: #CarterPride #GoRedWolves


The Jimmy Carter Early College High School logo features a red fox head.

The Primary Academic Logo for Jimmy Carter Early College High School is the Red Wolf mascot flanked by the official red and gold collegiate “Jimmy Carter” font. The Primary Academic Logo is intended for official school use.
 

 

The words 'JIMMY CARTER' are displayed in red, above 'EARLY COLLEGE HIGH SCHOOL'.

 

The Red & Gold Collegiate “Jimmy Carter” Font Logo has a multipurpose use, from official school usage, to graphic design, to social media posts, to campus clubs and organizations usage.
 


A stylized red fox head with gold accents on a black background.

The RedWolves Spirit Logo is intended for internal school use for Jimmy Carter clubs and organizations. Campus organizations can use the RedWolves Spirit Logo as a supplement or primary icon for the organization’s logo and identity. The color and design of the RedWolves Spirit Logo cannot be modified and can only be used by school-sanctioned organizations.


The Jimmy Carter Early College logo features a red wolf head within a circular frame.

The Red Carter Founding Logo is intended to be Jimmy Carter’s preeminent graphic media design. Jimmy Carter’s official social media pages and campus web page use the Red Carter Founding Logo to represent Jimmy Carter to the community at large.
 


The Jimmy Carter Early College logo features a red wolf head within a circular frame.

The White Carter Founding Logo is intended to be Jimmy Carter’s secondary graphic media design. Jimmy Carter’s official social media pages and campus web page use the White Carter Founding Logo to represent Jimmy Carter to the community at large. The White Carter Founding Logo is an alternative for when white works better as a color palette for graphic media designs.
 

 

A black rectangle next to a red and gold rectangle.

Red

  • HEX:   #ca0001
  • RGB: 202,0,1,255

Gold

  • HEX: #c0ab51
  • RGB: 192, 171, 81

White

  • HEX: FFFFF
  • RGB:  255, 255, 255

PR Rules & Recommendations

 

  • School and district logos must never be altered. They must always be used as designed to protect the integrity of the brand.

  • A uniform look across all campuses, groups, and platforms is required. This builds trust and strengthens community identity.

  • Clubs and organizations may include the RedWolf in their branding, but may not change its design or appearance.

  • All uses of logos and identity marks must be monitored to prevent misuse, distortion, or damage to the district’s image.

  • New accounts for school groups must:

    • Be created with district credentials.
    • Be registered with the Public Relations Office and campus PR Rep (Mr. Silva).
    • Follow all official logo and branding guidelines.

  • Social media content, whether from staff or students, must:

    • Respect intellectual property rights.
    • Avoid unauthorized edits to district marks.
    • Use only approved graphics that follow district branding standards.

  • Site administrators are responsible for keeping all postings accurate, positive, and aligned with district expectations.

  • Consistent visuals and messaging preserve the district’s reputation and promote strong community engagement.

FAQ

  • A: No. Logos must remain exactly as designed. Clubs may use the RedWolf identity but cannot alter its appearance in any way.

  • A: The account must be created with a La Joya ISD email, registered with the Public Relations Office, and reported to your campus PR Rep (Ivan Silva) before it can be used.

  • A: Content should highlight student and staff achievements, promote campus events, and inform parents and the community. All posts must respect copyright, privacy laws, and district policies.

  • A: No. Personalizing or altering the official marks is prohibited. This ensures a unified district identity.

  • A: The PR Office has the right to edit or reject submissions. High-quality, positive, and policy-compliant content will always be prioritized.

  • A: Photos must be high-resolution, attached separately (not embedded in documents), and include captions identifying subjects when possible. Send it to Mr. Silva, and he will take care of the submission.

  • A: No. Only official district or campus accounts should be used for sharing campus-related content. Staff must avoid posting private student/family information and may not use personal accounts to represent the school.

  • A: Political campaigning, abusive language, confidential student or staff information, and unauthorized use of logos are all prohibited.